Choose the Correct Option
Choose the Correct Answer
Ans:
| Column A | Column B |
|---|---|
| 1. SWOT analysis | 1. A tool used to analyze the external environment |
| 2. PESTEL analysis | 2. A tool used to analyze the internal environment |
| 3. Porter’s Five Forces | 3. A framework for analyzing the competitive environment of an industry |
| 4. Blue Ocean Strategy | 4. A strategy that focuses on creating new markets |
| 5. Corporate-level strategy |
5. A strategy that focuses on the overall scope and direction of a company |
| 6. Cost leadership | 6. A strategy of achieving competitive advantage by being the lowest-cost producer in an industry |
| 7. Differentiation | 7. A strategy of achieving competitive advantage by offering unique or superior value to customers |
| 8. Diversification | 8. A strategy for entering new industries or markets |
| 9. Market segmentation | 9. A strategy of dividing a market into subgroups of consumers with similar needs or characteristics |
| 10. Mergers and acquisitions | 10. A strategy of combining two or more companies into one |
